CRM tools today are built around proper data reporting and data manipulation. Yet a sales person is not failing on the data entry but on the simple fact of how many contacts were made and if the contacts were made in a way to achieve the goals of closing the deal or finalizing the project. CRM has become a commodity product by now. Most common and base functionality is the client information management that is required from any CRM vendor.

For most CRM solutions, expect to invest $750 per user per month. The average CRM solution will cost any organization at least 30 minutes each day per user. That means a typical mid-sized firm with 100 users will spend approximately 1,000 hours a month, or approximately 125 full workdays, entering data and recording activities. The opportunity cost of 125 full workdays is typically $75,000 each month.

License fees for a typical web-based CRM solution range from 60-$80/month per user. However, the major costs associated with CRM are not the license fees, but the time an organization spends keeping the CRM system current. With many CRM solutions, the values of the time invested keeping the system current is 10times the CRM license fees.
Substantial advancement in point technologies

• Process of integrating point technologies substantially lags advancement in the individual technologies

Maintaining an in-house integrated environment of point technologies is actually getting more complex and costlier every day

• Maintaining specialised technology talent in-house is ever more costly
• Risk and complexity associated with cross technology maintenance is increasing
• Vendor Management overhead issues are not being addressed
• Attention required to make technology decisions overshadowing business requirements

Customers are leagues more sophisticated today than just ten years ago

• Standalone Customer Relationship Management (CRM) applications have become more complex yet somehow have not kept up with your customer

Internally, hurdles have to be overcome too and there are challenges:

• Sales people see any system as an invasion into their space
• Nobody wants to be transparent in the activities executed
• Account and contact management tools, or CRM tools, are additional tools to already existing telephone, email, MS Office tools (Word, Excel, PowerPoint)
• Processes are not optimized for the new CRM implementation

For small and medium sized businesses increasing complexity and operating costs coupled with increasing customer sophistication are driving down service levels and customer satisfaction.

Where can ClientCentric make a difference?

• If we understand that CRM tools are a commodity product based on the buyers expectation,
• If we understand that time invested is not only into the system, but also in entering the data,
• If we understand that process changes are required and need to be a part of the tool,
• If we understand that a sales failure is not coming from data reporting, but from the scheduled meetings, appointments, and telephone calls,

We can actually build a solution that follows following simple rules:

1. ClientCentric is simple,  enter only data into the system that you really need,  System will provide intelligence around the entered data
2. Functionality is simple, accessible and understandable. Any user  understands the solution in the first 1 – 2 hours of using it
3. Work instructions are clearly spelled out and are integral part  of the solution. People  quickly get the idea on the work instructions
4. ClientCentric provides business logic that supports the user and the infrastructure in providing active and meaningful feedback
5. ClientCentric provides integration with existing tools that are used in Small and Medium companies for communication purposes. Existing tools like MS Outlook, MS Office tools (Excel, Word, PowerPoint) and the Telephony system